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Title
Text copied to clipboard!Programmatic Campaign Manager
Description
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We are looking for a highly skilled and motivated Programmatic Campaign Manager to join our dynamic marketing team. The ideal candidate will have a deep understanding of programmatic advertising, data analysis, and campaign optimization. You will be responsible for managing and optimizing programmatic advertising campaigns across various platforms to ensure maximum ROI. This role requires a strategic thinker who can analyze data, identify trends, and make data-driven decisions to improve campaign performance. You will work closely with cross-functional teams, including creative, analytics, and sales, to develop and execute effective programmatic strategies. The successful candidate will have a proven track record of managing large-scale programmatic campaigns, a strong analytical mindset, and the ability to thrive in a fast-paced environment. If you are passionate about digital marketing and have a knack for leveraging data to drive results, we would love to hear from you.
Responsibilities
Text copied to clipboard!- Manage and optimize programmatic advertising campaigns across various platforms.
- Analyze campaign performance data to identify trends and insights.
- Develop and execute programmatic strategies to achieve campaign objectives.
- Collaborate with cross-functional teams to ensure cohesive campaign execution.
- Monitor and adjust bids, budgets, and targeting parameters to maximize ROI.
- Conduct A/B testing to optimize creative and targeting strategies.
- Prepare and present campaign performance reports to stakeholders.
- Stay up-to-date with industry trends and best practices in programmatic advertising.
- Troubleshoot and resolve any issues related to campaign performance.
- Work with third-party vendors and partners to enhance campaign capabilities.
- Ensure compliance with industry regulations and company policies.
- Provide recommendations for improving campaign performance and efficiency.
- Manage relationships with DSPs, SSPs, and other programmatic partners.
- Implement and manage audience segmentation strategies.
- Optimize landing pages and conversion paths to improve campaign outcomes.
- Coordinate with the creative team to develop effective ad creatives.
- Utilize data management platforms (DMPs) to enhance targeting capabilities.
- Track and report on key performance indicators (KPIs) for all campaigns.
- Develop and maintain documentation for campaign processes and best practices.
- Train and mentor junior team members on programmatic advertising techniques.
Requirements
Text copied to clipboard!- Bachelor's degree in Marketing, Advertising, or a related field.
- 3+ years of experience in programmatic advertising or digital marketing.
- Proficiency with programmatic platforms such as Google DV360, The Trade Desk, or similar.
- Strong analytical skills and experience with data analysis tools.
- Excellent understanding of digital marketing concepts and best practices.
- Experience with A/B testing and optimization techniques.
- Ability to manage multiple campaigns and projects simultaneously.
- Strong communication and presentation skills.
- Detail-oriented with a focus on accuracy and quality.
- Ability to work independently and as part of a team.
- Experience with audience segmentation and targeting strategies.
- Knowledge of industry regulations and compliance standards.
- Proficiency with Microsoft Excel and other data analysis tools.
- Experience with DMPs and data-driven marketing strategies.
- Strong problem-solving skills and the ability to troubleshoot issues.
- Ability to adapt to a fast-paced and changing environment.
- Experience with third-party ad servers and tracking tools.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Strong project management skills.
- Passion for digital marketing and staying current with industry trends.
Potential interview questions
Text copied to clipboard!- Can you describe your experience with programmatic advertising platforms?
- How do you approach campaign optimization and performance analysis?
- What strategies do you use for audience segmentation and targeting?
- Can you provide an example of a successful programmatic campaign you managed?
- How do you stay updated with the latest trends and best practices in programmatic advertising?
- What tools and techniques do you use for data analysis and reporting?
- How do you handle underperforming campaigns and what steps do you take to improve them?
- Can you describe your experience with A/B testing and optimization?
- How do you ensure compliance with industry regulations and company policies?
- What is your approach to collaborating with cross-functional teams?